Why Promotional Product Are So Effective

  • Jan 3, 2020

You’ve probably received a promotional product or two over the years.

A quick look at my desk, I see a drinkware item, letter opener, flash drive, multi-port USB expander, multiple branded journals, ten different writing instruments, screen cleaner, portfolio, pads of branded paper, t-shirt, and a tote bag.

I’m not alone. In fact, 60% of consumers who received promotional products say that they keep them for up to 24 months. (Sage World).

Glancing at the following image, I’d say most of the items I mentioned are covered. Isn’t that interesting?

When asked why people keep promotional products, the top three answers given were that the products were fun, functional, and trendy. (Promotional Products Association International)

And I’ve found this to be true as well. Your prospects and customers will too.

The whole reason you’re giving people your promotional products is for them to remember you and your business. It’s proven to work.

Here’s a state that demonstrates the effectiveness of promotional products:

85% of promotional product recipients will eventually do business with the advertiser, which means 17 out of 20 people will become a customer at some point because of the efforts made to distribute industry items. (Fully Promoted Franchise)

That’s a great return on investment.

Can you say that about other marketing tactics? 

Take social media for example. You can build a huge following but that doesn’t guarantee you 85% return on your time and effort. Now, I’m not saying social media is bad. No, it’s still necessary. People need multiple ways of interacting with you. 

The evidence is strong for the effectiveness of promotional products.

It’s also great way to stay top of mind with your prospects.

And it’s fun too!

It’s a time to order your promotional products. Which ones will you choose?

Get started here (hyperlink the get started here to https://www.beaconpromotionalproducts.com/)


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